Outgrow 2.5 App Launch

Social Media Posts

As the launch occurred in the fourth quarter of the financial year, we faced significant budgetary constraints. However, it was imperative for us to ensure that there were no compromises on the quality and ideation of this project. Consequently, we devised a strategy to conduct a local shoot utilizing basic equipment, which we later transformed into high-end social media posts.

About the team

Waycool is a prominent brand comprising numerous smaller businesses within its umbrella. Consequently, it is essential to communicate the launch across various teams effectively. We made the decision to introduce the different verticals that tirelessly contributed to the success of the 2.5 launch. Maintaining a light-hearted tone, we delivered direct messages highlighting the challenges faced by the team and showcasing their innovative solutions.

** All the videos are edited by Arkadeep Kundu